The Business Inquirer #060
In this issue, I highlight four business listings including a dog walking marketplace, a job database, and more.
The Business Inquirer covers the most interesting tech-enabled business acquisition opportunities. Written for entrepreneurs, search funds, investors, and business owners. It’s completely free and you’re guaranteed to learn something new.
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Hello Friends!
Hope everyone is enjoying the holiday season!
In this week’s issue:
🛒 eCommerce - 1 listing
☁ SaaS - 1 listings
🕸 Content/Service/Other - 2 listings
🛠 Tools & Resources
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🛒 eCommerce
Slim Wallet - $375k
For sale is a 6-year-old ecommerce brand that sells slim wallets for men and women.
Sold direct (85%) and on Amazon (15%);
8 wallets, 46 SKUs; Single owner/operator business.
28k IG followers; 23k FB followers; 175k subscribers; 40k website visitors/month;
TTM Revenue: $871k; Profit: $128k; Margin: 15%
Asking: $375k; Multiple: 2.93x
✅ What I Like
I recently purchased one of these as a travel wallet. Slim wallets have been growing in popularity over the last several years. This is an evergreen niche. I like that DTC is the primary sales channel. Opportunity to expand Amazon and other sales channels. Strong social media following and website traffic.
❓ Questions & Concerns
Tons of competition in this space. This business is all about customer acquisition and keeping CAC as low as possible. I’d want to understand what’s been happening with advertising costs. Not clear who does the fulfillment. Anything differentiated about this product?
You can view the listing on WebsiteClosers.
☁ SaaS
Productivity App for Monday.com - $155k
For sale is a 1.5-year-old productivity app for the Monday.com App Marketplace. The app makes it possible for users to manage all Monday items from one place.
Competitors: 1View, MyWeek, MyWork
Editor’s Choice Featured App; #1 app in Team Management, Productivity, and Reporting;
~130 customers; Priced at $2.99/m or $29.99/yr per user;
TTM Revenue: $16k; Profit: $15k; Margin: 94%;
Asking: $155k; Multiple: 10.33x
✅ What I Like
Popular app in a fast-growing project management platform. With ~128k customers, there is a large TAM. Recognized by Monday.com as an essential app. Relatively simple tech stack. Good margins. Sellers other business got funded so they’re selling this one.
❓ Questions & Concerns
I haven’t seen many of these apps for sale. The constant concern with any platform app is that the features will simply be built-in to the software eventually. You may have to hire a sales team to scale this. That gets expensive and eats into the margin. There’s a lot of competition in this space and Monday.com is the least popular product.
You can view the listing on MicroAcquire.
🕸 Content/Service/Other
Automated Startup Job Database - $30k
For sale is a 2-year-old job search business that automatically pulls job listings from the top startups into an Airtable. Revenue comes from users subscribing to the database.
Tech: Airtable, Parabola, Webflow, ConvertKit
~6k jobs in the database; Charge $20/m for access; 38 paying clients;
30-Day Revenue: $549; Profit: $445; Margin: 81%
TTM Revenue: $7k; Profit: $6k; Margin: 86%
Asking: $30k; Multiple: 5.00x
✅ What I Like
I like the simplicity of the business and that everything is automated. A lot of ways to monetize including user subscriptions, newsletter sponsorships, paid job listings, and more. Maybe sell subscriptions to colleges.
❓ Questions & Concerns
I’d want to really understand the value-add here for a job searcher. Does the workflow update existing jobs as well as add new ones? How does this compare to other similar services? Maybe makes sense for $10k-$15k but otherwise, I would just replicate it. I can’t imagine it would take more than $2k - $5k to build this from the ground up. Spend another $5k on Twitter/FB ads and newsletter sponsorships and you’ll have your paying clients.
You can view the listing on MicroAcquire.
————
Dog Walking Marketplace - $20k
For sale is a 4-year-old SaaS-enabled marketplace that connects dog owners with each other as well as with dog walkers.
Tech: Craft CMS, Docker, Linux
15k users and $12k ARR;
Asking: $20k
✅ What I Like
Great evergreen niche. Large user base but not clear how many of them are actual clients. This would be a good acquisition for someone with marketing expertise.
❓ Questions & Concerns
There’s revenue but no profit. Unclear what the $1k in monthly expenses are currently going to. What’s been the impact of COVID on this business? Is there a geographic focus? How have the current users been acquired?
You can view the listing on Microns.
🛠 Tools & Resources
These are tools & resources that I personally use. They may contain affiliate links so I’ll get a few shekels if you sign-up.
Cerebro Capital - Cerebro has a network of 1,500+ lenders who can provide debt financing for your acquisition, refi, etc. $500k minimum.
BizNexus - Proprietary deal flow, deal aggregator, and exit prep.
PrivSource - Deal aggregator for lower and middle-market listings.
Calendly - Leading scheduling platform to easily schedule meetings without the back and forth. I’ve been using it for several years now. Free 14-day trial.
ProjectionHub - Access to 50+ CPA-developed financial projection templates. 25% discount using code “duedilio” at checkout.
Logology - Best automated logo & brand identity tool I’ve come across.
DeepBench - Access a cutting-edge expert network. $200 discount.
OpenPhone - The best business phone solution that I have found. $20 credit.
Eloquens - Knowledge marketplace. I’ve bought a few guides and templates here.
Deal Flow Scout - Peer-to-peer deal flow exchange. Free, open, transparent.
Deal Sourcing Guide - A directory I put together of online marketplaces, brokers, DFY deal flow, and more.
That’s all for this issue of The Business Inquirer!
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